“Hi, I’m Jay Prince the founder of Rookies Cookies. My inspiration was my big sister Ashley, who enjoyed making cookies to put a smile on my Dad’s face. He absolutely loved coming home to fresh baked cookies. Eventually Ashley grew up and moved out and I, at seven, graciously inherited the task of making cookies. My mom, would stir the batter because I wasn’t strong enough to do so. The more I made the cookies the more I understood that the ingredients really change the flavor. I began taking out and adding to the recipe and “boom” there it was; Rookies Cookies recipe!